In the ever-evolving digital advertising landscape, ad fraud poses a significant risk to advertisers and publishers alike. Advertisers lose billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, companies have created sophisticated detection strategies. This articl… Read More

Unlocking the full potential of your publisher revenue requires a keen understanding of user behavior and effective conversion tracking strategies. By setting up conversion tracking, you gain invaluable information into which efforts are truly driving results. This knowledge empowers you to adjust your approach, focusing resources towards the tacti… Read More